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5 reasons to start your mobile business boutique today.

Posted by Katie Moore on

 

 

It is not enough for most of us just to wake up and go to our same hum drum 9-5 job anymore.  Most people I talk to feel like the typical job, working for the man, who dictates when you work, when you get your vacation and what your earning potential is, seems…well out of date.  With the limitless possibilities of becoming an entrepreneur from  online to on wheels, just about anyone can do this freedom business and because of it life is getting more interesting. More and more people are trading in their degrees for time freedom, travel opportunities, and the chance at being their own boss.  

When I quit my job 5 years ago as a family therapist to move to Thailand to get out of the rat race and "join the new rich" as Tim Ferris so eloquently put, I had no idea what life after Thailand had in store for me.  Somewhere in the fantasy there was making money traveling the world, scouring artisan markets and bringing back stories and art/ jewelry to my friends in America.  I would tell the stories of my finds and of the people I met who lived such a different reality than me.  My fantasy became my reality.  Going mobile was the best way for me to find my niche and get the experience I need to start something big.

 

1. Mobil Business Have Low Overhead and Low Start up Costs

 

The average cost to set up shop at a farmers market is only about $25 per week.  You can start with a single booth, some fabric from JoAnn's Fabrics, a few fold up tables from Walmart and some cool props and displays you find a Goodwill.  Pick a color palate, and build from there.  Your story and your creativity go a long way.  When we first started we had no idea what we were doing.  We just looked for things that were cool to us.  Our first shipment of 3.5 cubic meters was a mixed bag of experiments.  We shipped  everything from jewelry, to sandals, ceramics, woven bullrush bags, and silk scarves.  We had no idea what would sell or where we would sell it, we just went for it, knowing we would figure it out as we went.  

 

2. You Have Flexibility and Time Freedom when You Want it. 

 

I will admit, commitment totally freaks me out!  I have always needed to be able to pivot and run when I want to. Owning a big store with a big lease and a huge overhead  totally scares the hell out of me.  In my 20's I owned a coffee shop with my husband on Ft. Myers beach and within 3 months I wanted to kill myself.  I just hated going there everyday, day in and day out.  Like a baby I could not set down, the shop took constant care that burnt me out.   I learned having a brick and mortar store was not for me.  Having a mobile shop changes the game completely.  You can sell when you want to, take road trips when you see fit, or stay in bed with a book if you feel like it.  I won't kid you and make you believe that it is not work.  Of course it is.  But its yours! To do with it as you want.  You can put in as much or as little time as what fits with your schedule and your personality.  Since I am an overachiever by nature, I am constantly trying to improve, grow, expand, market and promote my business that does take a lot of time.  But you can do as much or as little as you want to because YOUR ARE YOUR OWN BOSS!  Your mobile business also allows you to go to the customer instead of waiting for them to come to you.  There is nothing worse than waiting all day in an empty store waiting for someone to walk in the door.  With a mobile business you can go to your customer.  Like this mobile jewelry boutique.  She is clear she is never going back to a brick and mortar store because mobile is the new model for small businesses.

 

 

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3.  Make More and Work Less  

 

When you take your business to the center of all the action wether you are at a farmers market or a festival, success happens when you combine creativity with foot traffic.  This is where your mobile shop has an advantage over your  average retail business that has to wait for customers to come to them.  In an average weekend working at a farmer's market I can sell between $500 - $1,500 a day depending on the time of year and the amount of people at the market.  And festivals bring even more money.  The investment is much higher to get into a festival, but earning potential can average between $3,000- $15,000 in one show. Working as a family therapist I only made $36,000 a year working 5 days a week.  Now I feel like I am able to make a sustainable living working less time and having more fun.

 

Over are the days of dressing and behaving according to some staunchly corporate culture.  When you have a mobile business you become the heart of your brand and people love that!  We are tired of cold offices and professional images" that keep us from really connecting.  Having a mobile business you become your brand  so don't shy to be yourself and to shout your message from the roof tops.  Dress and express as free spirited as you can and let your creativity flow.   The more out there you are, the more you will attract your raving fans.  When you put yourself in the front of your business, people will know who you are, what you stand for.  This helps people to connect to you and your story (and your product).  Customers shop for a feeling, so when buying what you have gives a feeling of freedom or ____________ insert a feeling you give your customers, they will buy a piece of that.  Appealing to the masses appeals to no one.  Become the character of you.  Live it, breath it, and dress as if you are in the play of your life and your business is you stage.

 

 

4.  You Become Your Brand
Over are the days of dressing and behaving according to some staunchly corporate culture.  When you have a mobile business you become the heart of your brand and people love that!  We are tired of cold offices and professional images" that keep us from really connecting.  Having a mobile business you become your brand  so don't shy to be yourself and to shout your message from the roof tops.  Dress and express as free spirited as you can and let your creativity flow.   The more out there you are, the more you will attract your raving fans.  When you put yourself in the front of your business, people will know who you are, what you stand for.  This helps people to connect to you and your story (and your product).  Customers shop for a feeling, so when buying what you have gives a feeling of freedom or ____________ insert a feeling you give your customers, they will buy a piece of that.  Appealing to the masses appeals to no one.  Become the character of you.  Live it, breath it, and dress as if you are in the play of your life and your business is you stage.
5.  You can move and travel the world
With the exception of the bay area, and only a few other locations in the US that have good weather and high foot traffic for most of the year, having a mobile business keeps you...mobile.  If traveling is part of your dream, this is the perfect business for you.  Most people who do this work year round must move with the seasons.  Unless you are in a mobile truck or in a temporary indoor location, selling outside in the ever changing seasons forces your business to move with the best weather and the tourists.  My business for example is located in Naples, Florida in the winter months and in California in the summer.  This year I want to explore a new place so I am taking my mobile business boutique to Colorado for the summer.  My plan is to work one festival a month in June, July, August and September making in the very least $5,000-$7,000 per festival which will pay the bills and afford me enough time to camp, hike, ride my mountain bike and play in the mountains.  When it starts to get cold and there are no more festivals, then I will either go to Thailand or I will sell wholesale.  When you are mobile, you can choose your customers.  You don't have to just sell to the tourists, you can sell to boutiques or shops that are looking for a fun, new product that they can't find when they go to market.  
Going mobile has many advantages.  The work is challenging, but the rewards are great because you can turn your fantasy of owning your own business into a reality pretty quick.  Creating freedom, flexibility, unlimited earning potential and creative expression is now possible.
If you want to know more about getting mobile don't hesitate to ask.  I will share what I know and help you in any way I can.  Find me on Facebook or send me an email.  I love helping people leave their jobs to make a life for themselves.  I live for FREEDOM. 
You can do it!!
 

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